Why Story?

WHAT IS THE POWER OF STARTING WITH STORY?

It is insurance against operational money wasted on advertising, websites, marketing & sales collateral, social media, events, and user & focus groups.

The point of business (for- or non-profit) is to get and keep the most profitable customers. Your story is the critical prerequisite to effective communications in a competitive and complex marketplace. It’s a beacon that attracts your natural audience.

Next: Know Yourself

© Peter Davis Branding