Gain clarity and consensus among your executives, managers and staff about the distinct value your company offers. Find and focus on the one unique thing you own that will tip sales in your favor. Get better performance from your brand, your people and your organization.
1) Know Your Self
Find out what really matters. What is essential and irreducible? Come at it from different perspectives.
2) Elevate Your Story
Find story themes and elements that will resonate with your most profitable prospects and customers.
3) Write Your Story
Make it true. Make it epic! Pitch it forward. Paint a picture of what the future looks like when you succeed. Connecting with people through story is the most powerful way to instill a belief system.
4) Perform your Story
What aspects are best expressed through different media: your website, your newsletter, talking points for different audiences, and your elevator speech?
Engagements can typically last one to three months. Faster if scheduling allows.
Sometimes identifying your most distinct and powerful difference or value is like mining for ore. You sift and take away everything that isn’t it. Sometimes it is like weaving themes and elements together to make a rich tapestry. Sometimes it requires literary investigation to discover what universal themes, archetypes and mythology we can tap into to stir the imaginations of your customers and audiences. For newer companies the process is more like farming, in that you claim fertile ground, sow seeds, cultivate, and then reap what you sow.
When I host ...workshops are designed for: small business and non-profit leaders, managers, entrepreneurs, sales professionals, consultants, artists, and professionals in transition.
You’ll learn to:
The next workshop is Tuesday January 26, 9am–noon. Register
When you host… we’ll co-develop something unique and profound that adresses specific business needs including:
Want to rise to the top and make your mark? In transition, off balance, and not sure what your story is? In a position to lead and no one is following? Personal branding can help.
Find out—at your core—what you’re all about. Define your higher purpose. Ignite your passion. Unleash your personal power. Communicate your vision in the form of a compelling story that people want to play role in. Typically four sessions over four weeks.
© Peter Davis Branding